Generational Wealth
GENERATIONAL WEALTH
AN ART EXPERIENCE & SENSORY SHOWCASE
September 1st, 2018 - November 4th, 2018
"NATUREL"
Lawrence “Naturel” Atoigue (1983) His sharp futuristic work has quickly emerged in today's contemporary art scene. His triangular illustrations are a futuristic blend of pop and cubism, with a surrealist twist. Considered an influencer himself with a massive social media following, his talents have also attracted the eyes and ears of celebrity clients such as Swizz Beatz, Spike Lee, Paul Rosenberg and LeBron James, among many others. Working directly with Jay-Z on iconic apparel designs, he has also served as a Creative Collaborator for global campaigns ranging from brands like PUMA and Fiat, as well as working with multi-national brands like Pepsi and the NBA.
LOCATION
1380 &1402 H Street, NE, Washington DC, 20002
H Street: Facts-At-Glance
- 20,000-square foot neighborhood center
- Dense daytime population of 207,034 employees within a 2-mile radius
- Highly walkable neighborhood (91 Point Walk Score)
- Conveniently located next to Metrobus stops and the Capital Bikeshare
- High traffic count (25,600 VPD 8th Street, NE)
“Many stood and spoke that this must be saved. And so, we did. It seemed an improbable wish born on a fire-charred street where empty buildings and cracked sidewalks had loomed for half a lifetime. Yet in our persistence, we grew to love H Street NE as far more than a symbol of broken-window urban decay which was frozen in time and left behind. This place became a frontier for our collective imaginations to flourish and for the doubtful city itself to stand up and take notice.
Here, we would re-inhabit nearly 300,000 square feet in partly or fully empty buildings for new purposes. Savvy business owners who had operated on the street for generations would be joined by others. Fifteen acres of underused parcels would be where our more bold dream of localized self-sufficiency and vibrancy would rise to replace the ashes that once filled the night air some four decades before. And just when we were well on our way, we would welcome the world in to see and share just how beautiful and special this place can be.” - Derrick Lanardo Woody (hstreet.org)
EXPERIENCE
TIER I
MURAL PROJECT
September 4th - September 11th, 2018
Full Building Mural painted at the entrance of the H Street Corridor. Showcasing the Creative Economy around the Arts & Culture.
TIER II
GENERATIONAL WEALTH
September 1st - November 4th, 2018
5,000 square foot raw space re-purposed w/ art and commerce components.
Key Dates
September 8th: Opening Reception (20,000 people)
September 15th: Congressional Black Caucus (50,000 people), H Street Festival (150,000 people)
September 29th: Art All Night DC (50,000 people)
October 27th: Howard Homecoming Weekend (100,000 people)
H Street Festival
Art All Night
FOOTPRINT
SPONSORED IN PART BY